A good content marketing campaign is built on quality content. Successful YouTube channels that have millions of subscribers and are able to generate 100k views within hours were not conceived in a day. It is very easy to be a one hit wonder of social media, one great idea can garner much success but if not followed by encore upon encore, social media has a tendency to leave them behind in obscurity. There are, however, certain kinds of videos that will generally fair better as opposed to others.
So what are your options?
Academic or Subject Matter Videos
Show your skills and portray yourself as a subject matter expert. Offer industry specific information for free. Show why you or your company possesses the knowledge other competitors do not. Exhibit your competency through publishing seminars, training sessions or academic lectures.
Tutorials and how-to's
When video sharing websites popped up, no one really knew what to expect, the idea was so novel and the larger depth of its application still uncharted, but soon it emerged that video hosting websites were not only about entertainment or slapstick comedy, people wanted to learn and share knowledge. Tutorials and how to videos quickly gained popularity, so much so that people are now making a living off of tutorials and other how to materials. Whether it is how to cook a steak? Or overhaul your car engine, video sharing content has made us more independent and is always a good content marketing choice.
Advertisements
This has emerged as a viable way to drive traffic on YouTube. When engaging in advertisements be mindful that the success of this method is dependent upon the type of ad placement transaction you may have entered into. The length of the clip can be 5, 15 or 30 seconds and the user may, or may not have the ability to skip the video.
Reviews
Another big niche in the video hosting universe is that of reviews. This is especially useful for retailers or direct manufactures, these days manufacturers themselves give out the products to various channel managers so that their products can be reviewed by famous reviewers of YouTube, knowing that their validation can help boost sales.
News
We have been consuming news of all types in the same way for the past several decades, but this is changing slowly. News delivered with a humorous spin, without the access fat, for the audience of today has quickly gained almost a cult like following.
There are several other options, and this list is by no means definitive, the success of your video does not depend on the nature of the video but the information and utility it carries.