Holly Willoughby coat: I’m A Celebrity host wears £1,890 raincoat in the jungle

Holly Willoughby, 37, is known for her style credentials and is usually seen on This Morning showing off her high street picks and designer pieces.

But now that she’s in the I’m A Celebrity Get Me Out Of Here jungle hosting alongside Declan Donnelly, Holly has had to make some changes to her wardrobe.

Usually one to wear floaty dresses and structured mini skirts, the mum of three had to stock up on some jungle-ready outerwear for her new job.

And one of these purchases included a £1,890 raincoat from Chloe.

As Holly and Dec spoke to the cameras during last night’s show, the ITV favourite was seen wearing a chic tan and olive coloured parka to shield her double denim ensemble from the rain.

The stylish coat comes complete with four front pockets, a button-up front and an asymmetric hem.

Already selling out fast despite its extortionate price, Holly’s coat is low in stock no doubt due the fashionista wearing it on national television.

Toward the end of the programme Holly and Dec were seen getting drenched in a downpour.

And viewers were quick to question how they could get their hands on the blonde bombshell’s stylish outerwear.

One person wrote on Twitter: “Holly, love your coat – where’s it from? Want it, need it, have to have it,” as another added: “Loving @hollywills coat tonight on @imacelebrity where oh where is it from??”

However, one fan wasn’t so happy about its eye-watering price tag, adding: “As much as I love @hollywills I think as a role model she should try and wear clothes people can afford – not 1k coats.”

The 37 year old has taken to her new role like a natural, but on last night’s show co-host Dec jokingly scolded his co-star.

Holly kept mentioning how John Barrowman had to put the stars in his bag for them to count during his underwater challenge.

Dec couldn’t help but point out that Holly had told John that piece of information several times, jibing: “Holly, you’re overdoing it!”

As John’s Trial began, Holly warned him about placing the stars in his bag, as Dec told Holly she was a “bit stern”.

Holly then said: “That’s your second star! John, pop it straight in the bag! Make sure it’s really tightly shut because they can fall out of there. And if they fall out it doesn’t count!”

Dec began to wheeze in hysterics before turning to Holly and saying: “You’re overdoing it with the bag thing.”

Concerned, Holly asked: “Am I?” as Dec replied: “I think so, yeah.”

Later, Dec asked: “Is that another one?” as John confirmed he had another star before cheering: “Well done. Three stars!” as Holly added: “In the bag!”

Dec later teased: “Well done, get it in the bag!” as Holly jokingly fumed: “That’s my line!”