Amazon Black Friday 2018 – Deals revealed as Echo, 4K TVs and tablets slashed in price

10-day sale is now underway with the online retailer announcing a swathe of savings.

The discounts began at midnight with the offers expected to continue until November 25.

Some of the biggest savings to be found are on Amazon’s own-brand devices with the Echo smart speakers, Fire TV Stick and tablets all dropped in price.

There’s also cuts to 4K TVs, Bluetooth speakers and smart home devices.

Along with daily offers, there will also be Amazon’s famous ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.

Along with many devices being reduced in price there are also savings on entertainment across Amazon.co.uk.

New Amazon Music Unlimited customers can get three months of the premium streaming tier for just £0.99 (usually £7.99 a month or £79 a year for Prime members) and enjoy unlimited access to more than 50 million songs and hands-free listening with Alexa.

“We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we’re excited to offer great deals when shoppers need them most” said Doug Gurr, Country Manager, Amazon.co.uk.

“We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy the new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy, just in time for this year’s biggest ever Black Friday sale and perfect for kitting out the home before Christmas guests start arriving.”

When is Black Friday?

Black Friday falls on November 23 this year where prices on a score of products will be cut for the entirety of the day.

The worldwide retail phenomenon is renowned for slashing costs on everything from clothes, electronics and furniture.

Every year customers hungry for bargains take to outlets both online and in physical stores to make the most of the yearly event.

You can grab even more deals on Cyber Monday, which takes place on November 26.