She said that at the conference Brexit was the unavoidable topic “du jour”.
Perhaps sensing a moment for some humour, the presenter Steve Sedgwick cut in and joked limply: “Ah, you speak German!”
The camera panned to the journalist who looked pleased with himself, but the joke fell on deaf ears as Ms Bercetche looked confused and laughed awkwardly before answering: “And German as well”.
Ms Bercetche’s professionalism shone through as she continued presenting her package on her discussion with the French finance minister after an awkward pause.
Speaking to Ms Bercetche at the MEDEF conference in Paris on Wednesday the French finance minister Bruno Le Maire said that the UK could not expect to enjoy the same benefits as EU member countries after the UK has left the European bloc.
He said: We are all willing to avoid a hard Brexit. I’m convinced that it is the interests of the UK and all European countries to pave the way for a good compromise between the UK and European countries.
“But we have someone who is in charge of that negotiation, he’s doing well. I’m confident that Michel Barnier with the British government will find the right solution to avoid that hard Brexit.
“But everybody has to be also aware that you cannot be in and out.
“You cannot be outside of the European construction and also benefiting from all the advantages of being a full member of the European Union.”
Mr Le Maire was speaking after the EU’s chief Brexit negotiator said that the EU was “prepared to offer a partnership with Britain such as has never been with any other third country.”
Barnier’s remarks raised hopes of a bespoke Brexit deal and saw the pound surge against the dollar.