The revamped Sony Xperia XZ3 is now official with the Japanese technology firm lifting the lid on its latest flagship at the IFA technology show in Berlin.
Although this latest device may look pretty similar to its XZ2 predecessor, there’s some decent upgrades including a truly stunning display.
Sony has used its vast TV experience to bring this 6-inch OLED QHD+ screen to its mobile device and the results are pretty impressive.
In fact, Sony is boasting “it delivers deeper blacks, higher contrast, and sharper clarity with more vibrant colours to enjoy your favourite movies and content.”
And don’t worry if you are not watching shows in full 4K as the XZ3 upscales SDR content to near HDR (High Dynamic Range).
It’s worth noting that, unlike many new Android devices, the screen isn’t fully edge-to-edge with Sony saying this is partly due to getting the best front facing S-Force Surround Sound speakers included at the top and bottom of the phone.
Along with this eye-popping display and good sound, Sony has also added something called Side sense to the edges of the device.
This basically allows users to interact with their phones without touching the screen.
A simple tap on either side shows your favourite apps in an intelligent pop-up window.
You can also use this feature as a back button with a swipe navigating you through your phone.
This new technology isn’t the only intelligent feature arriving on the XZ3 as Sony has also made it easier to take a photo.
Lift the phone up, as if to take a snap, and the camera app instantly launches.
We’ll have to wait until we review the device to see how well this actually works but it could be a nice addition for those wanting to take a fast photo.
As we mentioned earlier, the new XZ3 looks almost identical to the XZ2 and that means you’ll get a 3D glass design which not only looks pretty impressive but also allows for wireless charging.
On the rear of the phone, you’ll also find a single camera and fingerprint scanner which stays right in the centre of the device – something many complained about on the previous XZ2.
If you’re wondering why this new flagship only has a single camera, Sony says it’s leaving that camera upgrade exclusively for owners of the XZ2 Premium.
However, you’ll still be treated to an impressive 19-megapixel snapper which super slow motion at 960fps and record video in full 4K HDR.
Sony is keen to point out that the XZ3 is one of the only devices in the world that lets you record and view footage in full 4K quality.
Under the hood, you’ll find a very powerful phone with Sony’s new flagship getting its power via a Qualcomm Snapdragon 845 processor and 4GB of RAM.
There’s also a 3,300mAh battery, and you can expand the internal storage to 512GB via an SD Card.
This is a Sony device so, of course, it’s water resistant and will ship with the very latest version of Android 9 Pie.
Like its predecessor, the new Xperia includes Sony’s Dynamic Vibration system which sends an interactive buzz through your hands in sync with what’s on the screen.
“Our new XZ3 flagship smartphone is not just beautiful to look at, but it’s packed with Sony’s cutting-edge audio and visual technologies, letting you enjoy , content just as the creators intended, for a truly immersive entertainment experience in the palm of your hand.” said Hideyuki Furumi, Executive Deputy President, Head of Sales Marketing, Sony Mobile Communications.
The Sony Xperia XZ3 will go on sale in late September with prices starting from £699.
When it hits stores you’ll be able to pick it up in Bordeaux Red, Forest Green, White Silver and Black.
In the UK, customers pre-ordering the Xperia XZ3 will receive a digital download copy of Activision’s new Call of Duty: Black Ops 4 on release day (12th October), from Sony PlayStation®.