The star has unveiled the song as the fourth proper cut from her latest record-breaking album Reputation, which topped charts worldwide last November.
Delicate is a much calmer, more mid-tempo track than previous releases Look What You Made Me Do, …Ready For It and End Game; although the video is shot by the same director – Joseph Khan.
Delicate sees Swift completely disappearing; making the most of her newfound invisibility to dance around in public.
She then finds her close friends at the end of the clip and seems to return to their sight.
The video debuted at last night’s iHeart Radio Awards and has already had three million views on Vevo at time of writing.
Despite Reputation’s huge success, the singles from it haven’t quite hit the same heights as those from her last album, 1989.
End Game, featuring Ed Sheeran and Future, didn’t crack the Top 40 in the UK, and peaked at No18 in the US.
Meanwhile New Year’s Day, released as a low-key single to US country music stations, failed to crack the Top 100 in either territory.
Still, it’s unlikely she’ll be complaining: Reputation has shifted well over two million copies in the few short months since its release.
It’ll also form the backbone of a huge international stadium tour this summer, which includes stops in the UK.
Reputation by Taylor Swift is out now.