It’s an update many thought would never happen as Sky has announced Netflix is finally coming to the popular TV service.
The announcement means the partnership will now bundle the full Netflix service into a brand new Sky TV subscription pack.
Sky says it will make available the extensive Netflix service to new and existing customers by creating a brand-new and attractively priced entertainment TV pack, combining Sky and Netflix content side-by-side for the first time.
Netflix’s service includes over a thousand hours of Ultra HD content, complementing Sky Q’s extensive UHD programming.
With the Netflix app integrated into Sky Q, and Netflix programmes promoted alongside Sky content, customers can enjoy shows such as Britannia, Billions and Big Little Lies alongside The Crown, Stranger Things and Black Mirror, as well as free-to-air TV, all on the Sky platform.
At the same time, customers will enjoy the simplicity of one monthly bill and easy to use, integrated user interface.
As part of the new partnership, Sky customers will be able to seamlessly access Netflix content in the Sky Q menu, plus quickly find their favourite Netflix programmes including the use of Sky Q’s search and voice search functionality.
Existing Netflix customers will be able to easily migrate their account to the new Sky TV bundle, or sign into the Netflix app using their existing account details, to enjoy Netflix with even greater convenience.
This agreement will give customers an even broader and better range of content, therefore adding more value into a Sky subscription.
Jeremy Darroch, Group Chief Executive, Sky, commented: “The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform.
“By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.
“Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”
Reed Hastings, Chief Executive, Netflix, added: “We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”
The news of Netflix arriving on Sky comes as the firm has announced a major update which will begin rolling out next month.
Sky Q will continue to be enhanced with multiple new features making it even easier for customers to find and enjoy content they love.
Greater personalisation based on a household’s viewing habits will ensure customers are served content most relevant to them.
At the same time, Sky Q’s Voice functionality will be extended to give customers the ability to ask for personalised recommendations such as “show movies for me”.
In order to create an even better viewing experience, a new, wide-screen, user interface will be introduced and the amount of Ultra HD content available will double this year, with over 1,000 hours of UHD content on Sky including the whole Spider-Man franchise.