Hive, a home automation company based in the UK and backed by British energy giant Centrica, built its business around smart home products sold in packs, with subscriptions for services like video storage. The Hive View camera is the company’s latest product and first departure from the pack-based sales structure. Priced at $200 or £189 and available for purchase as a standalone product, the Hive View camera looks great and has more than a few interesting features, but not quite enough capability to recommend it over better cameras like those from Nest and Amazon.
Selling a product individually like this is a first for Hive. Could this indicate a shift in their sales strategy? I doubt it, but it’s nice to see Hive giving consumers the option. The Hive View is currently only available in the USA, Canada, the UK and Italy, though for the curious in Australia, the $200 price converts to roughly AU$247.
Hive collaborated with Swiss designer Yves Béhar on the Hive View design, and it looks fantastic. The camera is available in two color schemes: black and brushed copper or white and champagne gold. A slim stand supports the camera’s cube design with a magnet connecting the side of the camera to the base.