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When it comes to accessing the internet, Burger King’s latest social experiment is showing the fast-food company is in full support of net neutrality — the federal policy that requires all internet traffic to be treated equally by internet service providers.
A video released Wednesday and entitled, “WHOPPER Neutrality,” pranks real customers and aims to “help people understand how the repeal of Net Neutrality will impact their lives,” according to Burger King.
The Federal Communications Commission voted in December to scrap the Obama-era net neutrality rules, marking a major victory for large internet service providers.
Essentially, the FCC’s decision could allow the service providers to create so-called fast and slow lanes for subscribers — and open up higher fees that could be passed down to users.
But some public officials, activists and tech companies, including Apple, Google and Amazon, have been in favor of keeping net neutrality rules in place, fearing that service providers could also block or slow access to certain websites.
Related: What’s next for net neutrality, and when will we see change?
Comcast, one of the nation’s biggest service providers, has said it has “no plans” to create fast lanes and “will not” block or slow sites. (Comcast is part of Comcast NBCUniversal, the owner of NBC News.)
It wasn’t immediately clear why Burger King has decided to take a side on the issue.
The fast-food chain previously went off-brand last fall in an anti-bullying video that also tricked real guests. In 2014, the company also unveiled a Proud Whopper that was sold in San Francisco and came in a rainbow-colored wrapper that read: “We are all the same inside.”