West Ham manager David Moyes sends transfer demand to board: We must go British

Instead, he wants to adopt the model that brought him success at Everton and has propelled Tottenham into the English elite.

Moyes will first, however, have to convince David Sullivan. The co-owner loves to conduct transfer business from a base in France and the majority of his targets are overseas players, with Inter Milan midfielder Joao Mario the latest to be linked.

The Hammers hit the jackpot in 2015 when they signed Dimitri Payet from Marseille for just £10.7million but there have been plenty of less successful signings, including Simone Zaza, Jonathan Calleri and Modibo Maiga.

Moyes wants to change all that and do things his way. “Somewhere along the line you have to say, ‘No, stop – we are not doing that, we are following the path we want to go on’,” said Moyes, ahead of today’s game against Bournemouth.

“The owners are also experienced, they know what works for them but I’ve also seen what it should look like – when you buy Tim Cahill when he’s not ready, when you get Mikel Arteta or Joleon Lescott, when you go for Leighton Baines from Wigan or Phil Jagielka from Sheffield United, when you take Seamus Coleman from Cork.

“None of them went into the team right away. You have to grow the bottom before you get the flower.”

Dan Gosling, meanwhile, claims he does not hold a grudge against Moyes for driving him to tears when he left Everton.

The pair fell out when the Bournemouth man quit Everton for Newcastle in 2010. The midfielder’s agent claimed Gosling broke down crying when Moyes went back on a pledge to offer him a new contract.

But Gosling said: “If people held grudges in football you would never speak to anyone.”