Millions of Brits are expected to log onto dating websites and apps January 1, with traffic due to peak at 11pm.
Based on last year’s date, dating website Match is predicting a 104 per cent increase in signups and a minimum of 235,000 messages to be sent in just one day.
So if you suspect your partner of being unfaithful, you may want to watch out for them signing up to a site tomorrow.
In previous years, the peak online dating day has coincided with Brits’ first day back at work, typically on January 2 or 3.
But as more daters have switched from desktop services to mobile apps, this has moved to the time most singles are likely to be curled up on the sofa or getting an early night.
Males will be quicker to act on their New Year’s quest for love than their female counterparts.
New Year’s Day is the biggest spike in male sign-ups, whereas women are more likely to wait until January 2.
Looking at dating habits across Europe, Brits are also some of the fastest off the mark, pipped only by the ever-efficient Germans who kick things off with a peak time of activity at 8pm on January 1.
Match’s dating expert Vicki Pavitt said: “People want a fresh start and January is the perfect time of year to wipe the slate clean and try something new! Once all of the fun of New Year’s Eve weekend dies down and the Christmas festivities are over, January is the time many Brits embrace a new beginning and get back into the dating game.
“Pressure from family members during the holidays or wishing they had someone to spend the holidays with often encourages people. Dating apps are a fun, low investment way to find out if there is someone out there for you. And with more people likely to be online on January 1st than any other time this year, your chances of success will be even higher!”