Black Friday madness drew four grown men to a full-on fight over a boxed toy car on sale at Walmart.
Footage shows one of the men hugging the box in an attempt to haul away the item as other customers look on.
A woman can be heard telling a man wearing a red cap to “let go” of the box as she grasps his hands off the toy car.
One of the men then appears to give up on the toy and moves to watch the two remaining contenders struggle to bag the discounted product.
But the remaining contenders had to give up their bounty as two store employees intervened.
A Walmart member of staff in a yellow bib can be heard telling them to “drop it” before a colleague tells them that “neither one of you gets it.”
Black Friday ignites the Christmas shopping period and retailers across the world will be offering bargain-hunters countless deals across the day.
Most of the sales in the UK and US launched online at 12.01am (November 24), though many outlets have already started slashing prices a week ago.
Black Friday has become one of the busiest shopping days of the year and many retailers in the UK and the US will be extending their store’s opening hours to make the most of the high demand.
Despite not having the same chaotic approach to Black Friday as others around the world, Britons are expected to spend just under £2.6 billion on Friday alone, an 8% increase overall on last year.
The UK is also expected to spend £7.8 billion over the four-day period including Cyber Monday, up 7% on last year, according to predictions by VoucherCodes and the Centre for Retail Research (CRR).