Microsoft and Sony have taken a radical new approach to the traditional console generations with the Xbox One X and PS4 Pro.
Both consoles mark the first time a mid-generational upgrade has been offered to Xbox or PlayStation gamers.
Now gamers can choose between the regular PS4 or Xbox One S, or their more beefy, powerful counterparts.
And while Sony looks to have outsold Microsoft overall this generation, it could be a much tighter battle between just the PS4 Pro and Xbox One X.
The Xbox One X will be launching next month, with a release date of November 7 and a UK price of £449.99.
Microsoft says the Xbox One X is the world’s most powerful console, boasting six teraflops of power and native 4K gaming.
It’s launching more than a year after the PS4 Pro was released – which also offers 4K gaming and HDR visuals.
And one analyst is predicting a close battle for living room supremacy between the two powerful consoles.
Lewis Ward, IDC Research Director for Gaming and VR/AR, spoke to GamesTM about the Xbox One X.
And he gave a bright prediction for how well it will sell.
As reported by Wccftech, Ward said: “No, the XB1X won’t be enough for Microsoft to catch up. It should give PlayStation 4 Pro a run for its money in 2018 in the United States and the United Kingdom, however.
“I’m projecting about four million XB1X consoles shipped from Q4 2017 through the end of 2018, and about five million PlayStation 4 Pro consoles shipped in the same timeframe.
“The way shipments break down globally, however, that implies a very tight race in the United States and the United Kingdom.”
While Ward is still predicting the PS4 Pro to outsell the Xbox One X, it’s a much closer battle the fight between the PS4 and Xbox One overall.
Microsoft no longer shares Xbox One sales figures, but a report in January from research group SuperData claims 26million units have been sold.
By comparison, in June Sony revealed that more than 60.4 million units of the PS4 had been sold worldwide since its release.
If those figures are accurate, it would mean the PS4 would have DOUBLE the installed user base of the Xbox One.
Microsoft’s Phil Spencer has previously said monthly active users are instead a better “critical” data point for determining the Xbox’s health.
Spencer previously said: “I want to talk about is how we’re gauging our success, because there has been a little bit of dialog on this.
“People ask me: “does this [Xbox’s change to active users] have anything to do with how Xbox One is doing relatively to PlayStation 4 lately, is that why you’ve gone to monthly active users?” And the answer is no.
“The fundamental answer why on monthly active users, the number of people that in the last 30 days have engaged with an Xbox Live game on Xbox One, Windows, or Xbox 360, is the critical factor for our team to gauge our success, is that that’s what our partners want.”