Playboy magazine was founded more than 60 years ago to create a niche upscale men’s magazine, combining images of nude women with in-depth articles and interviews.
A spokesman for Playboy Enterprises said: “Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognisable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones.”
Hefner was born Hugh Marston Hefner in 1926 Chicago and previously described his family as “conservative, Midwestern, and Methodist”.
Hefner’s son, Cooper Hefner, said: “My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.
“He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognisable and enduring in history.
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“He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises.”
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