Apple recently launched its new 4K TV streaming box and now it seems it’s got some serious competition from Amazon.
The online retail giant has just announced its all-new Fire TV which can beam content to your televisions in full 4K Ultra HD resolution.
Like the Apple TV, this new Fire device also has High Dynamic Range (HDR) compatibility which improves the viewing experience even further with more definition and richer blacks.
HDR is fast becoming the standard for new 4K TVs and is the best format that’s currently available.
Along with 4K and HDR technology there’s also an Alexa-powered remote which allows users to search and interact with content via the power of their voice.
Amazon says that customers will be able to choose from over 10,000 apps, channels, and Alexa skills, and access over 200,000 movies and TV episodes
Services such as BBC iPlayer, ITV Hub, Amazon Video, Netflix, All 4, My5, Curzon Home Cinema, BBC News and BBC Sport, are all available via the new Fire TV.
With Amazon Channels, Prime members can add channel subscriptions including Discovery, Eurosport Player, ITV Hub+, and more. Each channel is available as an individual subscription so you only pay for the TV channels you want.
Perhaps one of the biggest selling points of the Fire TV is that it only costs £69.99 – Apple’s 4K TV box starts from £179.
“The all-new Fire TV delivers a great entertainment experience with the best picture quality, 4K Ultra HD, HDR, and an unbeatable selection of content – all at an affordable price,” said Marc Whitten, Vice President, Amazon Fire TV.
“With Alexa, the new Fire TV makes it easier to discover great movies and TV shows, all by using your voice.”
The all-new Fire TV is available for pre-order beginning today for just £69.99 at amazon.co.uk/firetv and will start shipping on 25 October.
Fire TV will also be available at Argos, Currys PC World, Dixon Travel, John Lewis, Shop Direct and Tesco.
Along with the new Fire TV, Amazon has also launched an updated Echo speaker which has an improved design and better audio quality.
This new smart speaker also has a much lower price with it now costing just £89.99.